Brand Guidelines
From color and typography to voice and narrative, this guide will help you bring our brand to life.
Every visual choice, word and interaction shapes how we’re perceived by patients, peers and partners worldwide. These guidelines help us protect and amplify our reputation, while ensuring our communications are clear, authentic and unmistakably WashU Medicine.
WHAT’S INCLUDED:
Voice and writing
Logo
One name and brand
Typography
Color
Design elements
Icon library
Photography and videography
Brand in use
Merchandise and apparel
Approval and resources
related resource
Writing Toolkit
If you create content of any kind, these guidelines and resources are essential to writing for WashU Medicine.