We stress the importance of strategy and planning in everything we do.
We begin projects by assessing overall goals before deciding how to meet them.
Some of our favorite questions:
- What are you trying to achieve?
- Why?
- Who are you trying to reach?
- What do they need to know about you?
- What makes your group/discovery/program/service notable or distinct?
Possible outlets include websites, print materials, social media, media relations, or a combination of the above.
Related resource
Project Brief Template
The WashU Medicine Marketing & Communications team uses a brief for projects large and small. Whether you are partnering with our office on a project, working internally, or engaging a vendor, we recommend using a project brief with your stakeholders and collaborators. This will get everyone in alignment from the start, so there are fewer surprises along the way.
Our direct support targets strategic priorities and work with the greatest impact on the school’s reputation. That means we spend most of our time on projects that promote schoolwide initiatives or achievements, reach key external audiences, support fundraising or advance the school’s overall reputation.
We also provide self-service tools and resources to expand our support beyond the projects we work on directly.