Project Brief Template
Set your project up for success by starting with a project brief that gets everyone on the same page.
A project brief summarizes key elements of your project, assuring that your team and stakeholders are in agreement about a project’s purpose, timeline, success metrics, creative deliverables and more.
The WashU Medicine Marketing & Communications team uses a brief for projects large and small. Whether you are partnering with our office on a project, working internally, or engaging a vendor, we recommend using a project brief with your stakeholders and collaborators. This will get everyone in alignment from the start, so there are fewer surprises along the way.