Merchandise & Promotional Items
Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.
Trademark licenses apply to any name or symbol representing WashU or its schools, departments, offices, labs and other units.
Branded and promotional items like jackets, white coats, table throws and sticky notes are a fun way to express your pride in being part of WashU Medicine. The university’s trademark licensing and fair labor guidelines present requirements for branded and promotional products.
The Trademark Licensing Program makes it easy for you to get it right:
1. Use a licensed supplier
Our licensed suppliers are authorized to produce merchandise with WashU trademarked names and symbols. They are familiar with our brand and trademark requirements and will take care of the hard part for you.
2. Develop official artwork
Work with your licensed supplier to develop artwork that meets the university’s licensing requirements.
3. Get the artwork approved
Your chosen supplier will submit the artwork for approval.
Go-to list for promotional items
Consult this list for common items that work well for brand guidelines.
Some items have been previously ordered while samples of others have been reviewed. We’ve included other general ideas and a list of approved colors for t-shirt brands like Bella + Canvas too.
This list will continue to be added to, so check back for your next project!
Share your finished items with us
Think your item is a great example of a branded promotional product?
Use this form to let us know how it turned out!
related resources
Endorsements, Commercial Use of University Names & Symbols
When and how third parties can use the names, logos or other symbols of WashU and its entities.