Branding & Identity

From color and typography to voice and narrative, this guide will help you bring our brand to life.

Easily create a WashU branded tri-fold brochure using this six-panel template.

Add your message to digital displays on monitors across campus.

Including an automatic signature on all of your emails is polite and helpful.

Promote your campus event with flyers or large posters.

Here's what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

WashU Medicine icon graphics are available in multiple formats for use on your website, print materials and more.

Learn how to request access to the official WashU Medicine logo, gradient field, rippling shield and other design elements.

Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.