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Brand Guidelines

From color and typography to voice and narrative, this guide will help you bring our brand to life.

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Endorsements, Commercial Use of University Names and Symbols

When and how third parties can use the names, logos or other symbols of WashU and its entities.

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HIPAA Business Associate Agreement (BAA)

To protect our patients, vendors with access to PHI must sign and comply with the BAA.

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Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Showing or quoting non-WashU people gives your message perspective. Here's how to get permission.

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PPE Policy for Photos & Video

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

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Project Brief Template

Set your project up for success by starting with a project brief that gets everyone on the same page.

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Shared / Office-wide Email Address

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

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Social Media Guide

If you get social on behalf of the school, get to know the school's and the university's social media policies.

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Website Server Policy

If you're working with a vendor, you may be responsible for your website hosting.