Web Standards Checklist
Follow this guide to ensure your website meets WashU Medicine brand and accessibility guidelines.
WashU Medicine
WashU Medicine is the preferred name for the entire medical institution and should be used in all references in marketing and communications. Replace instances of “Washington University School of Medicine” and/or “Washington University Physicians” with “WashU Medicine” throughout your site.
See nomenclature and editorial style »
Logos
Logos of other institutions may be used when the two units have a direct relationship that is relevant to the work represented on the website. These logos may be placed in the body copy area only of a secondary page along with a brief description of the relationship and role of the outside institution with the unit at WashU Medicine. You must have written approval from the other institution to use their logo. Generally, logo use is not necessary, and listing the institution in text, with or without a link to its most relevant website, is sufficient. Only non-commercial institutions may be represented.
To request access to the official WashU Medicine logo, gradient field, rippling shield and other design elements, contact your unit’s marketing/communications professional(s).
Iconography
Use icons from the WashU Medicine icon library.
Imagery
- Photos should be high-quality and optimized for web.
- Requester should have verified ownership of all images and graphics on the site.
Find photos in the WashU Medicine photo library »
Footers
Standard footer information:
WashU Medicine [Unit Name] or [Lab Name] at WashU Medicine
MSC XXXX-XXX-XXXX
660 South Euclid Avenue
St. Louis, MO 63110-1010
314-000-0000
youremail@wustl.edu
Contact us [optional link to site’s contact page]
- Department, division, lab, or center names in the footer should include WashU Medicine as outlined in the nomenclature and editorial style guide.
- Examples:
- WashU Medicine John T. Milliken Department of Medicine
- Gordon Lab at WashU Medicine
- Examples:
- All footers should include contact information, and the mailing address should include the correct mail stop code.
- Ensure there are no non-WashU Medicine logos or graphics, except for social media icons and university sustainability program marks (i.e. Green Lab, Green Office), in your footer.
Accessibility & privacy
- Follow our web & digital accessibility checklist.
- Any electronic protected health information (PHI) or other sensitive data collected on the website must use JotForm. (Formidable Forms are not HIPAA compliant.)
General/miscellaneous
- Ensure all site links are working as expected and are appropriately named.
- Follow our web best practices and guides.
- When applicable, include the “parent business unit name” in the affiliation field to clarify how this site fits into the WashU Medicine hierarchy. The affiliation will appear right above the site title, as on this example from the Department of Neurology’s Ances Bioimaging Lab.
Subdomain requests
Please make sure all of the above requirements are met before submitting a subdomain request.
After your subdomain has been approved, we recommend that for print and other forms of communication, you start using yoursite.washu.edu instead of yoursite.wustl.edu. This redirect will serve as an interim while we are making our transition to the updated WashU brand and visual identity. Please note that it can take up to a week for this redirect to take effect once the subdomain has been established.