Branding & Identity

Naming Conventions for Clinical Practices
Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

Nomenclature & Editorial Style Guide
Check the official styles for naming, abbreviations, acronyms, punctuation, citations, titles and more.

PowerPoint Templates
Our presentation templates help you focus on your content instead of sweating the small stuff.

Project Brief Template
Set your project up for success by starting with a project brief that gets everyone on the same page.

Ready-to-use Marketing Materials
Tell the WashU Medicine story to any and every audience with our pre-produced and ready-to-use content including brand messaging screens, anthem video and more.

Social Media Account Names & Graphics
Give your social media account a proper name, handle and imagery following these guidelines.

Stationery and Memo
Consistent business card and letterhead designs help establish a visually unified professional identity across WashU Medicine.

Zoom Virtual Backgrounds for Video Calls
Download WashU Medicine backgrounds for your Zoom meetings or classes.