Policies
Endorsements, Commercial Use of University Names and Symbols
When and how third parties can use the names, logos or other symbols of WashU and its entities.
Logo Creation
Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.
Merchandise & Promotional Items
Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.
Naming Conventions for Clinical Practices
Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.
PPE Policy for Photos & Video
As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.
Shared / Office-wide Email Address
Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.
Social Media Account Names & Graphics
Give your social media account a proper name, handle and imagery following these guidelines.
Social Media Guide
If you get social on behalf of the school, get to know the school's and the university's social media policies.
Web Address & Subdomain Guide
Your sites's URL is its address on the web. Here's help making it descriptive and succinct.