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Endorsements, Commercial Use of University Names and Symbols

When and how third parties can use the names, logos or other symbols of WashU and its entities.

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Logo Creation

Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.

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Merchandise & Promotional Items

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.

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Naming Conventions for Clinical Practices

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

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PPE Policy for Photos & Video

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

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Shared / Office-wide Email Address

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

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Social Media Account Names & Graphics

Give your social media account a proper name, handle and imagery following these guidelines.

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Social Media Guide

If you get social on behalf of the school, get to know the school's and the university's social media policies.

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Vendor Guide: Video

Here's what you need to know if you are planning, creating or sharing video.

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Web Address & Subdomain Guide

Your sites's URL is its address on the web. Here's help making it descriptive and succinct.