Branded Resources

From color and typography to voice and narrative, this guide will help you bring our brand to life.

Easily create a WashU branded tri-fold brochure using this six-panel template.

Add your message to digital displays on monitors across campus.

Including an automatic signature on all of your emails is polite and helpful.

When and how third parties can use the names, logos or other symbols of WashU and its entities.

Information about venue rentals, streaming services, corporate sponsorships and more.

Promote your campus event with flyers or large posters.

On-campus portrait photography is available by appointment.

To protect our patients, vendors with access to PHI must sign and comply with the BAA.

Here’s what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

WashU Medicine icon graphics are available in multiple formats for use on your website, print materials and more.

Learn how to request access to the official WashU Medicine logo, gradient field, rippling shield and other design elements.

Individual logos dilute our brand, yet differentiation is important. What to do? We’ve got your back.

Showing or quoting non-WashU people gives your message perspective. Here’s how to get permission.

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

Use WashU Sites to create and manage your own website. It’s fast, easy and free.

Check the official styles for naming, abbreviations, acronyms, punctuation, citations, titles and more.

How to prepare and what to expect on the day of your photo session.

Find the moments that will connect with audiences and bring your story to life.

Our presentation templates help you focus on your content instead of sweating the small stuff.

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

Set your project up for success by starting with a project brief that gets everyone on the same page.

Tell the WashU Medicine story to any and every audience with our pre-produced and ready-to-use content including brand messaging screens, anthem video and more.

Share your hard work more easily using our handy poster templates.

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

If your group needs a sign, whether indoors or out, send us an assistance request.

Give your social media account a proper name, handle and imagery following these guidelines.

If you get social on behalf of the school, get to know the school’s and the university’s social media policies.

Consistent business card and letterhead designs help establish a visually unified professional identity across WashU Medicine.

Thousands of WashU Medicine photos are available for use, and third-party stock photos can work in a pinch.

Use this guide to share important info with freelance photographers.

Here’s what you need to know if you are planning, creating or sharing video.

Remember these important steps if an agency or freelancer is building your site.

Easily add WashU Medicine branded elements to your videos with end cards and lower thirds, or use the brand videos for your environments, at events or online.

Hosting videos on an official WashU Medicine channel means more exposure to your videos — and less work for you.

These guidelines will help with self-produced video content.

Use this guide to improve your site for people of all abilities, including those using assistive technologies.

Your sites’s URL is its address on the web. Here’s help making it descriptive and succinct.

Visit WashU Sites for tips on Google rankings, accessibility and other website wisdom.

Use this template to add an effective Giving page and call to action to your group’s website.

If you’re working with a vendor, you may be responsible for your website hosting.

Visit WashU Sites to find documentation for the WashU web theme.

Download WashU Medicine backgrounds for your Zoom meetings or classes.